WELCOME TO THE DOLL LIFE
byCaxs is the brainchild of our Doll Director, Cassandra Tan. Recognising the need for safe, premium coloured contact lenses and false lashes in Singapore, byCaxs was born in 2017 with a mission to provide consumers with a wider range of options and exceptional product performance.
byCaxs launched its online presence in May 2017, introducing a curated collection lashes. The brand’s unwavering commitment to quality resonated with customers, propelling its growth and expansion. Three years later, in 2020, the first byCaxs Doll Parlour opened its first pop-up at Takashimaya S.C., offering a physical space for customers to experience the byCaxs product range firsthand. The success of this pop-up was followed by the opening of a flagship store at Raffles City.
Notably, in 2024, byCaxs achieved a significant milestone by becoming the first Singaporean cosmetic brand to retail on Sephora SG online.
Celebrate your confidence and individuality with byCaxs.
Leave your lives as humans, live your life as Dolls.